Project Overview
Crocs eCommerce platform
Crocs believes that comfort is the key to happiness, and their iconic Crocs makes the world a happier place, one pair of shoes at a time.
The Problem
Crocs's current e-commerce website is themed as B/W and basic. The fun and colorful brand personality has not been demonstrated through the interface design. The user interface is crowed and difficulty to filter the products. Through my research, I found out that Classic Clogs made up three-quarters of sale, which suggest a strong demand from the consumer.
The Solution
Create a fun and colorful UI design that enlighten the shopping experience. Established a visual design system, to ensure a consistent and standard design modification. Since more than 3/4 of the costumers are buying classic clog, I want to improves the purchasing process by adding a " Build Your Classic Clog", which emphasis on the experience to create their unique pair of classic clogs.
In 2021, Clog sales remained strong, representing 80% of total footwear revenues compared with 72% in 2020. The Classic Clog franchise witnessed triple-digit sales growth, while sandals’ sales advanced 30%, driven by strength in its personalizable Classic Slide and Classic Sandal.
Since Classic Clogs is accountable for majority of the sales at Crocs. I want to enhance the purchasing experience through gamification. This will allow our customer have experiment building their unique Classic Clogs with Jibbitz. I differentiate the product display page for Classic Clogs so that users can have a more engaging purchase experience, compared to the other products from Crocs.
Conclusion
Outcome
What's Next
I add more brand personality to Crocs' eCommerce platform, by integrating fun shapes and colors. Reflecting on the feedback from the heuristic evaluation of the site task flow, I have made it easier to access the content for the user.
To revaluate the custom Crocs page, making it more user friendly. I want the user to find the purchase experience more like a game, easy but fun!
Our Successes
•Associate Crocs with new look that correspond with the brand personality.
•Finding a unique insight through Crocs's sale and create unique experience buying crocs
.gif)
.gif)
