Ticketmaster is the world's largest event ticketing platform. While live events are something people look forward to, the experience of getting tickets often comes with frustration and negative emotions. We recognize that securing high-demand tickets is a systemic challenge, and not one this project aims to solve. Instead, this case study explores how rethinking supporting features and interactions can make the overall experience more intuitive, transparent, and enjoyable, from planning a night out to the moment you arrive at the venue. Our goal: to reduce friction around the moments before and after the purchase, helping users feel more confident, prepared, and excited about their night.

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