I was born in China and grew up in Singapore. I often refer myself as a Local Foreigner. Living in different countries allow me to understand the different ideology, social culture, and struggles that people have. I enjoy listening to other's stories and experiences, and how theirs are different from mine.
Unique skill? I play the Erhu, a traditional Chinese string instrument once known as the busker's fiddle. My mom used to joke she was preparing me for unemployment early — giving me the skills for private sidewalk concerts. I started learning at age seven and played in Chinese orchestra through primary and high school. What began as performing for credit is now something I truly enjoy for self-expression.
When I am away from all the digital screens.... You will find me at the BIGGER SCREEN #AMC-A*List. Here are some of my favorite films. Tribaca film festival and New Fest it the best time of the year.
Before UX design, I worked in advertising, specializing in advertising strategy and art direction. I conduct research based on observations and statistics, to look for advertising insight. The insight that will allow the advert to resonate with the audience cause of the universal human truth. Long story short... I enjoy advertising but instead of making advert that play in the back of their mind, I want to design product that can make a difference in their everyday life.