TikTok is seeking creators to craft a compelling video aimed at promoting program applications.

The project entails creating a 1-2 minute video with a storytelling approach, prioritizing TikTok content, and concluding with a clear call-to-action encouraging viewers to apply for the program.

The current obstacle centers on addressing Imposter Syndrome, a barrier that impedes creative individuals from actively participating in content creation. As part of the One Club for Creativity, the primary audience is composed of individuals with creative skills that extend beyond traditional creative roles. This includes those with innovative abilities in various fields beyond conventional creative professions.

The unique challenge within the creative realm is the realization that, technically, everyone possesses a degree of creativity. My strategy aims to extend beyond the One Club for Creativity, reaching a wider audience devoid of traditional creative backgrounds. This audience is immersed in social media, keeping abreast of popular culture trends. While they may lack expertise in editing or graphic design, they excel in recognizing and engaging with the latest social media buzz. My solution seeks to tap into their innate creativity and enthusiasm for trends, bridging the gap and making content creation accessible to a broader community.

Generate engaging TikTok content for 7-Eleven, showcasing their signature food items like the Big Bite Hot Dog and Big GULP.

With a focus on making it appealing to Gen Z users. Infuse a fun and interesting vibe that aligns with the brand's voice while highlighting the irresistible aspects of these popular items.

Given the diverse trends and interests of our audience, I'm delving into the brand's initial concept: What comfort foods would a 7-Eleven admin turn to after a breakup? Furthermore, how can we shape the tone of voice to resonate with what our audience would find enjoyable?

Acknowledging our audience's appreciation for foreign 7-11 stores, particularly those in Japan and Korea, and considering the global surge in K-pop culture, I've initiated the idea with a romantic scenario featuring a dramatic climax set at 7-11. Drawing inspiration from K-Drama cinematography, this concept incorporates K-Drama-style filters, background music, and concludes with an end credit scene showcasing the 7-11 logo.